SXSW

SXSW (South by Southwest) is a renowned conference and festival that celebrates the convergence of technology, film, music, education, and culture. Its sports track offers a dynamic platform for exploring the intersection of sports, innovation, and society, attracting thought leaders and enthusiasts worldwide.

Events run by SXSW

Conference

14–20 MAR 2027

SXSW 2027

South by Southwest (SXSW) is the premier global event for the convergence of tech, film, music, and media. SXSW 2027 features 850+ conference sessions including dedicated sports business programming, covering sports technology, fan engagement, athlete entrepreneurship, and the future of sports media. A key gathering for sports industry professionals at the intersection of technology and culture.