About
South by Southwest (SXSW) is the premier global event for the convergence of tech, film, music, and media. SXSW 2027 features 850+ conference sessions including dedicated sports business programming, covering sports technology, fan engagement, athlete entrepreneurship, and the future of sports media. A key gathering for sports industry professionals at the intersection of technology and culture.
- Who it’s for
- For professionals in marketing, technology, brands and cross-industry work, including leaders in areas such as cities and climate, the creator economy, startups, sports and gaming, workplace, design and health. It also serves film and television professionals and cinephiles, and music industry professionals and explorers.
- What it covers
- The programme covers innovation, film and television, music, comedy, expos and awards, with keynotes and mentorship sessions. Topics include technology and AI, brand and marketing, startups, the creator economy, lifestyle, design, workplace, health, gaming, sports and climate, alongside film and television screenings and workshops, music artist discovery and industry trends, and clubhouses and parties.
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Programme and registration on the organiser’s site
Listing updated .
Austin Convention Center, 500 East Cesar Chavez Street, Austin, TX 78701 Open in Maps
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