Sport Industry Group

Honoring the most innovative and impactful work in sports business, these awards cover categories such as marketing, sponsorship, and technology. The event celebrates achievements that drive the sports industry forward.

MAD//Fest, a marketing festival, and the Sport Industry Group (SIG) have partnered to launch MAD//Sports, a new event focused on the intersection of sport and brand marketing. This one-day event, taking place within MAD//Fest London, aims to explore how brands can navigate the evolving sports landscape. MAD//Sports will feature industry leaders, athletes, and content creators, offering insights, debates, and networking opportunities.

The Sport Industry Report 2026 will be unveiled at an invite‑only launch event at EY’s global offices in London Bridge. Leaders from sport, business and politics gather on 14 January to discuss the report’s findings, take the pulse of the sector and share insight into the year ahead.

The most premium padel tournament in sports business, bringing together senior decision-makers from across the industry for an evening of padel & networking! - 24 mixed-gender teams, in a round-robin style format - Tuesday 28th April, 4-10pm @ Rocket Padel, Battersea - The winners will receive 2 tickets to attend the Sport Industry Awards later that week, with an appearance on stage to recognise their victory! The evening will include food and drinks for all contestants, with premium networking throughout - Entry fee for a pair is £499 +VAT Thanks to our partners: the LTA, Palair, The Padel Foundation and Reflo.

Join us on 29th April at The Soho Hotel, London, where the results of the public vote will be revealed. The event will look back on some of the momentous occasions on the big screen, with special interviews with the athletes behind these iconic moments, as well as the industry leaders who helped make them possible Spaces are limited and filling quickly, so please be sure to confirm your attendance

Honoring the most innovative and impactful work in sports business, these awards cover categories such as marketing, sponsorship, and technology. The event celebrates achievements that drive the sports industry forward.