SFIA

SFIA promotes sports and fitness participation and industry vitality through thought leadership, advocacy, research, and membership. It serves as the voice of the sports and fitness industry, driving growth and innovation across sectors.

Events run by SFIA

STSCConference

The 2025 Team Sports Conference, hosted by SFIA, NFHS, and NCAA, brings together SFIA members, sporting goods brands, professional leagues, and governing bodies to explore the youth and school team sports arena. The event includes council meetings, state of the industry updates, and sessions on equipment, rules, data analytics, and societal changes.

Conference

The 2026 Team Sports Conference, hosted by SFIA, NFHS, and NCAA, brings together SFIA members, sporting goods brands, professional leagues, and governing bodies to explore the youth and school team sports arena. The event includes council meetings, state of the industry updates, and sessions on equipment, rules, data analytics, and societal changes.