MAD//Fest

MAD//Fest is a global marketing festival bringing together brands, agencies, platforms and technology leaders shaping the future of marketing, media and digital innovation. Within the sports industry, MAD//Fest attracts rights holders, sponsors, media owners and sports brands exploring fan engagement, data-driven marketing, content strategy, and commercial growth in an increasingly digital and creator-led ecosystem.

Events run by MAD//Fest

Conference

25–26 FEB 2026

MAD//North

MAD//North is a vibrant marketing festival in Manchester that brings 6,000 brands, agencies, publishers, content creators and tech platforms together across multiple venues. Launched in 2025 and expanding in 2026, it delivers big ideas from iconic industry leaders, insights into how top brands invest and innovate, and showcases innovation from tech platforms, agencies and start‑ups. It emphasises content, community and connections over the traditional trade‑show format.

Manchester, UK09:00 event time (Europe/London) (your time: 09:00, UTC)2 attending
Conference

7–9 JUL 2026

MAD//Fest

MAD//Fest London is the UK’s biggest and boldest marketing festival. Taking place over three days, the 2026 edition features superstar speakers, networking, brand innovation pitches, masterclasses, experiential activations, food, drinks, parties and evening entertainment. Under the theme “The Human Touch,” it shows how human creativity and technology combine to deliver marketing advantage and is set to welcome more than 15,000 brands and agencies.

London, UK09:00 event time (Europe/London) (your time: 08:00, UTC)2 attending