DawBell

Doing Sport Differently: Is 2026 the Year the Industry Rewrites the Playbook? Sport is going through a major reset. From expanded tournaments, to rule updates, to new ways of broadcasting and building fandom, the industry is taking a new shape. In a world driven by attention, storytelling matters as much as results. Join leaders from sport, media, and culture as they explore the shift - who’s connecting with audiences, how brands can build more meaningful relationships through sport and whether 2026 could be the turning point. Panelists to be announced.