About
The SBJ National Sports Forum was conceived in 1996 with the innovative idea of applying the 'league meeting model' to a broad gathering of industry professionals. The goal was to dismantle the silos between the NFL, NBA, and NHL, fostering the exchange of ideas and the cultivation of lifelong relationships. Since its inception, the Forum has evolved into one of the largest annual gatherings of sports business professionals, encompassing a diverse array of teams, leagues, agencies, and brands. SBJ NSF is led by a Steering Committee of more than 20 industry professionals who guide the programming to ensure it is relevant and compelling.
Union Station Hotel, 1820 Market St, St. Louis, MO, USA
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