UP LIVE: Cause & Effect: Why sponsorship needs an effectiveness revolution
About This Event
*This event is Invite Only. Please contact Unofficial Partner if you would like to attend.*
A podcast recording and discussion exploring the future of sponsorship - why it's growing, what’s holding it back, and how an effectiveness revolution is needed to make the case for increased investment.
The discussion will cover:
• Why sponsorship is becoming a first-choice channel, delivering rare “all-eyes-on” moments
• The effectiveness problem: still seen as a logo-reach play, underselling its impact
• The measurement gap: why sponsorship still struggles to show its contribution to the bottom line
• The effectiveness revolution: exposure tracking, attribution models and MMM, new standards, and shared knowledge
• The way forward: integrating sponsorship with econometrics, and launching a new cross-industry initiative to tackle the industry’s biggest unanswered questions
Featuring:
• Charlie Dundas - Co-Founder, GSIQ
• Rory Natkiel - Chief Strategy Officer, Sid Lee Sport
Last updated: 5 September 2025 · Curated by Summitly
Venue & Location
How to attend
The event organiser has provided the link below for you to book your spot to attend.