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UP LIVE: Cause & Effect: Why sponsorship needs an effectiveness revolution
About
*This event is Invite Only. Please contact Unofficial Partner if you would like to attend.* A podcast recording and discussion exploring the future of sponsorship - why it's growing, what’s holding it back, and how an effectiveness revolution is needed to make the case for increased investment. The discussion will cover: • Why sponsorship is becoming a first-choice channel, delivering rare “all-eyes-on” moments • The effectiveness problem: still seen as a logo-reach play, underselling its impact • The measurement gap: why sponsorship still struggles to show its contribution to the bottom line • The effectiveness revolution: exposure tracking, attribution models and MMM, new standards, and shared knowledge • The way forward: integrating sponsorship with econometrics, and launching a new cross-industry initiative to tackle the industry’s biggest unanswered questions Featuring: • Charlie Dundas - Co-Founder, GSIQ • Rory Natkiel - Chief Strategy Officer, Sid Lee Sport
- What it covers
- The event explores the future of sponsorship, including its growth, barriers and the need to demonstrate effectiveness to support increased investment. It also includes a live recording of the Unofficial Partner podcast.
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