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SBJ 2025 Brand Innovation Summit
Tuesday 10 June – Wednesday 11 June19:00 – 19:00
Chicago, USAOpen in Maps
About
The SBJ Brand Innovation Summit showcases how innovative brands are disrupting the status quo and changing the game of sports marketing. Attendees will be inspired by chief marketing officers who are making bold moves, connecting to the passion of sports, and transforming the consumer experience.
- Who it’s for
- For leagues, teams, brands, media, research and measurement companies, agencies, corporate sponsors, advertisers, governing bodies, player associations, data analytics, fan engagement, experiential platforms, hospitality, events, communications, public relations and marketing technology organisations.
- What it covers
- The programme examines sports marketing partnerships between sports, brands and fans, including sponsorship activation, experiential marketing, marketing and fan-engagement technology, influencer marketing, storytelling, digital and social media. It covers changing fan media habits, data and measurement, generative AI, women’s sports, N.I.L., and lessons from brand partnerships with music, fashion and food.
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